Key Vitamins & Minerals in Our Formula

Here are just some of the vitamins & minerals we've selected for their superior bioavailability and effectiveness. Discover how and why below.

Vegan Vitamin D3 - Algae-Derived

Why it’s superior: Sourced from a unique, animal-free, sustainable source of algae, found naturally on mountainsides, rocks, and trees. This eco-friendly option supports bone health and immunity while being environmentally conscious.

Importance: Essential for bone health, immune function, and mood regulation. Enhances calcium absorption to maintain strong bones during breastfeeding. Supports emotional well-being by reducing postnatal mood swings.

Vitamin E – For Skin & Immune Support

Natural D-Alpha Tocopheryl Succinate

Why it’s superior: The natural form of Vitamin E (D-alpha-tocopherol) is more bioavailable and effective than synthetic alternatives. It is better absorbed and utilised by the body, making it a preferred choice recommended by healthcare professionals.

Importance: Potent antioxidant that aids in healing postpartum marks, maintains skin health and strengthens the immune system.

Vitamin C - Immune support & Iron Absorption

Calcium Ascorbate

Why it’s superior: Calcium ascorbate is a non-acidic form of Vitamin C, making it gentler on the stomach and ideal for those with acid reflux or sensitive digestion. It also enhances absorption, ensuring optimal benefits for the body.

Importance: Supports collagen synthesis, immune function and iron absorption. Aids postpartum wound healing and prevents anaemia.

Calcium – For Strong Bones and Teeth

Calcium Carbonate 

Why it’s superior: Calcium is provided as Calcium Carbonate in this supplement, offering the highest levels of elemental calcium compared to other forms like calcium citrate.

Importance: Essential for strong bones, teeth, muscle function and nerve transmission, particularly important during breastfeeding. Helps support your body's needs as it prioritises milk production for your baby.

Iron – Restore Energy & Support Health

Ferrous Bisglycinate

Why it’s superior: Iron Ferrous Bisglycinate is a highly bioavailable chelated form of iron, making it easier for the body to absorb and utilise compared to traditional iron salts. It is also gentle on the stomach and less likely to cause constipation or digestive discomfort, common side effects of other iron supplements.

Importance: Prevents iron deficiency anaemia, supports haemoglobin production, combats postnatal fatigue and boosts energy levels.

Zinc – Immune Booster & Tissue Repair

Zinc Citrate

Why it’s superior: Zinc citrate is a highly absorbable form of zinc, allowing the body to efficiently utilise this essential nutrient.

Importance: Enhances immune function, supports wound healing, and regulates hormones. Essential for tissue repair post-delivery.

Choline – Recovery & Overall Health

L-Bitartrate

Why it’s superior: Choline L-bitartrate is a highly bioavailable form of this essential nutrient, ensuring optimal absorption to support the body's choline needs during key stages such as pregnancy and breastfeeding. 

Importance: Supports cognitive function and brain health in both mother and baby, especially during breastfeeding.

Chromium – Supports Energy & Metabolism

Chromium Picolinate 

Why it’s superior: Chromium is included in this supplement as Chromium Picolinate, the most effective form of chromium.

Importance: It helps regulate blood sugar by improving insulin sensitivity, supports metabolism for weight management and stabilises mood for emotional balance.


Nourishing Nutrients for Postnatal

Our formula includes carefully chosen ingredients, each with a unique role in supporting your journey.

Stinging Nettle

A nutrient-rich botanical traditionally used to support overall well-being. Stinging nettle has a long history of use in herbal traditions and is often valued as part of a balanced approach to postnatal nourishment.

Turmeric Root

A natural source of curcumin, turmeric has been traditionally used to support general health and well-being. It is widely recognised for its role in maintaining the body's natural balance and is often included in wellness routines for postnatal recovery.

Moringa

A naturally nutrient-dense plant, moringa contains a variety of vitamins and minerals that contribute to overall well-being. It has been traditionally valued as a source of nourishment and is often included in balanced postnatal nutrition.

L-Choline

An essential nutrient that plays a role in various bodily functions, including normal metabolism. Choline is naturally present in the body and is considered an important part of a healthy and varied diet, particularly during the postnatal period.

Black Pepper Extract

A natural ingredient traditionally used to support digestion and enhance the absorption of certain nutrients. 


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The Fruitful® Difference – Why We Created This Formula

After having our first baby, I needed a clean, vegan-friendly supplement to support recovery, energy levels and breastfeeding—without unnecessary additives.

That’s why we created Fruitful® New Mum – Postnatal Formula. With bioavailable nutrients and carefully selected botanicals to replenish your body, it’s made in the UK, additive-free and comes in easy-to-take vegan capsules—helping you feel your best as you navigate new motherhood.

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Supporting Wellness & Confidence

From pre-conception to parenting and beyond